In China today, one can find posters for sale in stores and on the street from the Cultural Revolution of 1966-76. The Cultural Revolution was a time of turmoil, in which so many Chinese people still alive today participated, but seem to prefer to forget about. To them, sorry. I simply find the subject a fascinating example of so many phenomena: mass movements and groupthink, propaganda and personality cult, imaginary enemies and violence.
When the Central Committee of the Chinese Communist Party kicked off the Great Proletarian Cultural Revolution, it called on revolutionaries (so everyone that did not want to get humiliated or killed) to write big-word posters (大字报) with images and slogans that appeal to Marxist ideals. This is a brief look at the posters of the Cultural Revolution and how they, like so much propaganda for revolution or war, whipped up public fervour for violence.
Of the posters I have seen, there are a few noticeable themes. (The captions, where there are captions, are translations of each poster. Where there is no caption, the words are my own interpretation.) First is gathering support for the revolution. Second is children. Third is military and defence. Fourth is reverence for Chairman Mao. I have added a poster of Red Guard taking down “counter-revolutionaries” and photos that illuminate the reality behind the posters.
Some points of note:
Mao Zedong is always smiling. The people are smiling at Mao, unless they are busy destroying counter-revolutionaries.
The colour red is employed more than any other. Red is not only important in Chinese culture (symbolising joy and good fortune) and communist culture (the blood of the workers), the colour red draws people in and elicits emotion from them (see more in this video on Nazi propaganda). Mao wanted his last revolution to channel the energies of his cult, and red helped ensure he did.
The first poster is of destroying the relics of the old world. Under the revolutionary’s foot are, among other things, a crucifix and a Buddha statue. The photo next to it is of a public burning of Buddha statues.
Many of the posters show people with guns next to people with farming implements. Mao’s Little Red Book is usually there, either in the hands of everyone or in the hands of those at the head of a long line. The book itself seems to be leading the way.
The animosity displayed during the Cultural Revolution was not only directed at internal bourgeois enemies but also at external ones, such as the Soviet Union, whoever planned to invade China and whoever was occupying Taiwan. I saw the poster reading “destroy the Soviet Union” when I lived in Beijing; it actually read “destroy [or ‘smash’] the Soviet Union” on the left and “destroy imperialist America” on the right. This photo was taken at Beijing University.
The posters depict masses of people all aligned behind Mao, as if all the people of China were following his every word. Millions, of course, were.
For similar posters, see these other sites:
or this site for more photos: